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📦 $55M content site package deal
Fandom buying 7 media properties from Red Ventures, even more blockchain domain options, ecommerce business model trends and being bearish on Apecoin staking
Hey there 👋,
In this week’s ALTS by Flippa newsletter I discuss:
A PLC buying content sites from a private company
New blockchain domains vs Unstoppable
Ecommerce business model trends since 2019
Apecoin staking - are you the yield?
Every heading is a discussion channel in the Alts by Flippa discord community - come join over 1850 of us.
Cheers!
#contentsites
Fandom (owned by TPG 0.00%↑) just acquired some large content sites from Red Ventures (a private media company that owns properties such as Lonely Planet & CNET) as Glen Allsopp tweeted:
TechCrunch reported that it was a $55M deal, with the media properties listed in a press release on the Fandom site:
GameSpot
Metacritic
TV Guide
GameFAQs
Giant Bomb
Cord Cutters News
Comic Vine
Deal Increases Fan Reach & Engagement While Driving Affiliate Commerce And Extending 360 Opportunities for Advertisers
Fandom is said to now rank as the #14 ad-supported site in the US.
If you’re looking for slightly smaller content site deals to acquire, I just published my picks on Flippa this week:
#domains
There’s been a lot going on in the world of blockchain domains over the last week.
First up, NFT domains on Bitcoin is now a thing with .btc domains. It’s built on a smart contract layer called Stacks which has it’s own native currency STX. And the marketplace for trading NFTs on Bitcoin is now called Gamma:
And there are some 3 digit decent sales happening:
But that seems to be old news as Crypto Twitter has moved on to .og domains.
You register them on the Linagee Name Registrar and they are said to be the oldest NFT on Ethereum and the first domain name service on the protocol, preceding ENS (.eth domains).
I registered patey.og for less than a buck (including gas!):
I don’t think you can currently do anything with .og domains (i.e. no functionality / utility) which is good as recently changed my twitter handle from patey.eth to patey.x from Unstoppable Domains, and you can claim yours for free in the tweet below:
#ecommerce
Nate at Centurica dropped new graphs focussing on ecommerce listings business model trends this week:
It’s interesting to see the decline of dropshipping since 2019 and the massive rise of inventory as now the biggest category.
This echoes what Andrew Youderian said on an eCommerce Fuel podcast (that we featured in a previous newsletter) where 2022 is about owning your own product.
#nfts
NFT God recently launched his own Substack and it’s my go-to reading for keeping up with what’s happening in NFT land. In his most recent newsletter he wrote about Apecoin Staking and, as a Mutant Ape holder, how he is not going to be doing it:
The concept around NFT staking just doesn’t make much sense to me. You lock up the NFT into a smart contract and in return a token is printed for free and given to you? Isn’t this the same system that has caused hyper inflation in the global economy? You can’t just print money for free and expect all the currency to keep its value. People are buying apes right now because they did the math and calculated how much money they’ll make from free Ape coin. The issue is people will dump the free coin they get. They’ll also sell their NFT’s when the value of the coin they’re getting isn’t as high as they were expecting. I’m not going to tell you how to manage your portfolio but I’ll just say this: there’s no such thing as free money. When you don’t know where the yield is coming from, YOU are the yield.
I, unfortunately, missed out on Defi Summer in 2020 when a lot of people were making insane yields. I only started playing around with locking up and farming crypto in 2021 so, fortunately, didn’t get hit when the music stopped, or blew up in the case of Luna this year.
Like the BAYC ecosystem, Moonbirds will be launching their own token next year and as an Oddity that can become a Mythics I may be getting some, which is good as regret selling my Mutant Ape for a quick 2x flip before the the Ape Coin distribution.
But like NFT God, I’m just not bullish on NFT collection tokens, and people expecting to get paid (or be rewarded with Fanny Packs - yes I have one) just for locking up NFTs.
I think all of this is a distraction from building and won’t end well.
Ok that’s it for this week. If you’re reading this on the web and you’re not yet subscribed just hit the button below.
ALTS by Flippa is owned by Flippa. Nothing in this email is financial advice and we are not professional investment advisers. We send weekly updates on what we're doing personally - consider it informational and for entertainment purposes only.