👋 Final ALTS by Flippa Letter (Plus 3 Deals)
Going forward, alternative asset analysis and industry commentary will now be coming to you within the Flippa Daily newsletter and my own newsletters
Hey there 👋,
It’s been an awesome 12 months since my Alts Cafe newsletter and community was acqui-hired by Flippa and turned into ALTS by Flippa.
The purpose of this newsletter was to funnel people into the Discord in order to build the biggest alternative assets investor community globally. With the Discord now at almost 2300 members, it’s there or thereabouts!
So this will be the final ALTS by Flippa newsletter. Going forward, alternative asset analysis and industry commentary will be within Flippa’s Daily newsletter:
And within my own newsletters, the ACQUIRE.GG newsletter network I’m now running such as Digital Asset Investor newsletter:
In this final newsletter, I’m going to be doing something a little different, looking at 3 deals that Flippa has given me to feature. I’ll be doing this in a similar way to the dealflow emails in the Acquire The Web newsletter.
Cheers!
#daily-deals
This is a new channel in the Discord where every day, Tory will be posting a new deal to explore. And in this newsletter, I break down 3 more.
These are all confidential listings (requiring an NDA) so the listing page is redacted and I did not have access to the listing description but was sent the URLs by Flippa.
For each deal, I’ll be applying some of the Top 20 Upside Wins for Website Acquisitions, a report I created in partnership with TreasureHunter who are currently raising for a content site portfolio on Flippa Invest.
The first deal I go in-depth, then to be able to physically send this newsletter, the final two are summaries.
Right, let’s go…
Deal #1 - Flippa Listing URL
Listing Description
One of the top sites in the song interpretation niche, 5.5 years old, 7500+ well-researched posts. Timeless content, 1.7m pageviews, $20k p.m. passive income.
Website Analysis
Old fashioned blogroll homepage where the design can definitely be improved, and so can the load speed, getting a D on GTmetrix:
Traffic Analysis
According to Ubersuggest, the site ranks for over 1.3M keywords and organic search traffic remains steady although looks like has dipped from the latter half of last year:
Content Analysis
Traffic is well diversified, with the top page bringing in under 3% of search traffic according to Semrush. The top page reads well and scores as human using the Content At Scale AI detector:
There are over 13,000 pages in the Google index so doing a content audit would be my top priority here. The sitemap also has 20 post-tag sitemaps included in it which I would immediately remove.
Backlink Analysis
According to Ubersuggest, referring domains and backlinks have remained steady, and at first sight, anchor text looks natural to me.
Upside Wins
Content audit
Optimize existing content
Sitemap optimization
Improve core web vitals
Deal #2 - Flippa Listing URL
Listing Description
62.8M +/- in referred revenue a year! 13 year old Remotely Owned Electronics Review Website with 619,000,000+ life time visitors + 54% bounce rate
This is a Portuguese site with over 900,000 pages in the google index. I couldn’t find the sitemap so do not know how many pages are actually published, but I can’t imagine not culling 95% of the pages here. Site scores an A on GTmetrix.
Upside Wins
Content audit
Add (mobile responsive) product comparison tables
Reduce keyword cannibalization
Improve your Expertise, Authority and Trust
Deal #3 - Flippa Listing URL
Listing Description
A 6-year-old content business in the education niche earning $34,707 per month for L12M, $40,360 for L6M. Great brand authority, and very high & stable growth.
This is a 2-site package, with the main site showing as 30K organic traffic, from over 650 pages in the Google index and an authority score of 49, according to Semrush:
The main site wouldn’t load for me when doing this analysis, but the second site is something I know well, a software review site with good design and strong calls to action in the product review pages. The wins below are based on the 2nd asset:
Upside Wins
Add a table of contents to each post
Add display ads on information pages
Add sticky sidebar widgets
Build high-quality links to boost domain authority
Ok, that’s it for the ALTS by Flippa newsletter.
ALTS by Flippa is owned by Flippa. Nothing in this email is financial advice and we are not professional investment advisers. We send weekly updates on what we're doing personally - consider it informational and for entertainment purposes only.